Growth starts with your people. Investment in training and talent development drives incremental business growth. But this requires a robust approach championed personally by the CMO with focus on maximizing performance of current resources and building pipelines of future leaders. To this end, a peer-led movement was launched in late 2016 and is gaining momentum – The CMO Talent Challenge.
By taking action together, as a community of marketing leaders, we can make a difference. Our goal: Engage 1,000 CMOs to accept the CMO Talent Challenge! By doing so, marketing leaders commit to:
- Mentor: Make talent development and training one of your top personal priorities for 2017
- Market: “Market marketing” by spending at least five hours over the next year talking to students about marketing careers
Together, as a community of CMOs, we will fortify the industry’s talent pipeline and ensure marketing’s bright future.
Join your fellow marketing leaders!