IBM — May 31, 2017

Jon Iwata, IBM’s SVP Marketing & Communications,  hosts a special ANA Masters Circle CMO luncheon on Wednesday, May 31 prior to his opening keynote at the 2017 ANA Masters of B2B Marketing Conference in Chicago, Illinois.  The discussion will focus on the mission-critical role of developing talent for the world of cognitive marketing and the direct role that CMOs must take in shaping it. This private, invite-only session provides a unique opportunity for heads of marketing to engage in a peer-to-peer conversation on how you’re using talent to prepare your organizations to compete in an increasingly digitally-focused world.  Share what’s working both in terms of training and development, as well as how you and your organizations are reaching out to the next generation of potential marketers.

This facilitated group discussion will focus on specific actions you can implement at your organization. The takeaways from this event will ladder up to the CMO Talent Challenge, the larger industry effort that Jon co-leads with GE’s Linda Boff,  former president of ridesharing at Uber, Jeff Jones , and JPMorgan Chase & Co.’s Kristin Lemkau. If you haven’t done so yet, please accept the Challenge here:

Please note: This event is invite-only and is only open to CMOs from each of ANA’s member companies and other client-side organizations eligible for ANA membership.


Late morning


Contact us for more information.

If you would like more information or to attend this event, please contact Caroline Kingston at (212) 455-8034 or