GE — April 10, 2017

GE Chief Marketing Officer Linda Boff hosts a special ANA Masters Circle CMO Roundtable on Monday, April 10, at the Los Angeles headquarters of Creative Artists Agency.  This is a unique opportunity to join a select group of CMOs from SoCal and Silicon Beach for a working discussion on talent for the modern marketing organization and how you can manage it to drive growth.

As a conversation starter, Linda will share how she is making talent a priority at GE, from developing capabilities internally to working with universities to cultivate the next generation of marketers.

We’ll also hear from CAA, an agency at the cutting edge of creativity and talent, on how they nurture and develop their team and clients to full potential.

This facilitated group discussion will focus on specific actions you can implement at your organization. The takeaways from this event will ladder up to the CMO Talent Challenge, the larger industry effort that Linda co-leads with IBM’s Jon Iwata, Uber’s Jeff Jones, and JPMorgan Chase & Co.’s Kristin Lemkau. If you haven’t done so yet, please accept the Challenge here:

Please note: This event is invite-only and is only open to CMOs from each of ANA’s member companies and other client-side organizations eligible for ANA membership.


2PM-5PM Discussion
5PM–6PM Reception


Creative Artists Agency
2000 Avenue of the Stars
Los Angeles, CA

RSVP for full event information.


If you would like more information or to attend this event, please contact Caroline Kingston at (212) 455-8034 or