Marketing’s talent pipeline is uncertain and that’s a cause for concern. By taking action together, as a community of marketing leaders, we can make a difference. Our goal: Engage 1,000 CMOs to accept the CMO Talent Challenge! By doing so, marketing leaders commit to:
- Mentor: Make talent development and training one of your top personal priorities for 2017
- Market: “Market marketing” by spending at least five hours over the next year talking to students about marketing careers
- Mobilize: Participate in the industry-wide ANA/AEF talent study to help the industry prepare for the next generation of marketers
Together, as a community of CMOs, we will fortify the industry’s talent pipeline and ensure marketing’s bright future.
Join your fellow marketing leaders!