Linda Boff On Why Focusing On Talent IS Focusing On Growth

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With everything that’s on your plate, why should busy CMOs take time to participate in the CMO Talent Challenge?  Because, as GE’s Linda Boff–one of the co-leaders of this industry-wide initiative–notes, “… there’s a direct correlation between the Talent Challenge and our day jobs.”  Check out her remarks below:

If you’ve already signed up for the CMO Talent Challenge, thank you! Please spread the word by challenging your fellow CMOs using the hashtag #TalentFWD. If you haven’t, please accept the challenge here.