Linda Boff On Why Focusing On Talent IS Focusing On Growth


With everything that’s on your plate, why should busy CMOs take time to participate in the CMO Talent Challenge?  Because, as GE’s Linda Boff–one of the co-leaders of this industry-wide initiative–notes, “… there’s a direct correlation between the Talent Challenge and our day jobs.”  Check out her remarks below:

If you’ve already signed up for the CMO Talent Challenge, thank you! Please spread the word by challenging your fellow CMOs using the hashtag #TalentFWD. If you haven’t, please accept the challenge here.