Meet Our Mediapost Marketing All Star: Bob Liodice
Congrats to our CEO Bob Liodice, who is the first trade association executive to ever be named a Mediapost Marketing All Star. Here’s some of what the publication wrote about him:
While Liodice has played a central role in shaping industry practices from the earliest days of online advertising, in the past two years that he has grabbed the bull by the horns to tackle big, growing issues surrounding all forms of media transparency — especially digital. And especially with regard to the ANA member’s closest partners, their ad agencies.
It’s not surprising that when the ANA surveyed its members at the end of 2016, they voted “transparency” the word of the year. It was surprising, however, that Liodice called on national advertisers to “take back the industry” during the ANA’s annual conference last October, citing a “litany” of new concerns including talent, diversity, metrics, privacy, ad fraud, ad blocking, viewability and transparency.”