Jon Iwata on Training & Development at IBM


As you head into the new year, one of the things you’ll probably be  taking time to think through is the extent to which you are developing your most important asset: your people.  Since one of the key parts of the recently launched CMO Talent Challenge is a formal commitment to training and development, IBM’s Jon Iwata, one of the leaders of this initiative, shares his company’s approach to it.

Thanks to all who have accepted the challenge thus far. Please remember to challenge your peers and share those challenges on social media using the details in your confirmation email.

If you haven’t had a chance to accept the CMO Talent Challenge yet, you can start today by clicking on this link.

The ANA Educational Foundation (AEF) can help you easily connect with universities that are eager for you to share your insights with students. Download the toolkit for a list of schools and a hotline for help from the ANA/AEF.

If you have more questions, contact the ANA’s Nick Primola at or 212.455.8029.